CTPO Journey
20.07.24

My CTPO Journey: Balancing Tech & Product to Build Successful Platforms

Is it too much for one person to be a CTPO? It might be in the wrong hands, but not always. Combining the roles of Chief Technology Officer (CTO) and Chief Product Officer (CPO) can help solve problems faster and make decisions quicker. The key is figuring out what needs to get done. This role leverages diverse expertise to drive a company forward by identifying and eliminating development roadblocks, streamlining processes, and fostering cross-functional collaboration.

Hello there! My name is Rasim Nadzhafov, and I have over 12 years of experience in IT, a degree in Software Engineering and Advertising & PR, along with a variety of certifications like PSM, PSPO, etc. This article is a bit of my journey as the CTPO at jobhound.mt, ten.gg, and our third white-labeled ATS product, which remains undisclosed for now. It has been an incredible experience filled with unique challenges and rewarding milestones.

What is a CTPO? Understanding the Role and the Person

Before diving into my story, here’s a brief introduction to the role of a Chief Technology & Product Officer. A CTPO is a unique leadership role that seamlessly blends the worlds of technology and product development. Think of it as the bridge between innovation and execution. This dual-role executive takes on the responsibilities of both a CTO and a CPO. But what does that mean in practice? A CTPO is a visionary leader with a rare combination of technical prowess and product management expertise. They possess a deep understanding of software development, engineering, or IT, alongside proven experience in crafting and launching successful products. This isn’t a role for the faint of heart. The ideal CTPO is a strategic thinker, a skilled communicator, and a master of collaboration.

They excel at:
Bridging the Gap: Connecting technical teams with business stakeholders, ensuring everyone is aligned on product vision and goals.
Driving Innovation: Identifying emerging technologies and incorporating them strategically to enhance products and gain a competitive edge.
Balancing Priorities: Managing budgets, setting technical standards, and overseeing product lifecycles while keeping the company’s overall strategy in sharp focus.

In a nutshell, the CTPO role demands a unique blend of technical brilliance, product intuition, and leadership acumen. It’s a challenging yet rewarding path for those who thrive at the intersection of technology and user-centric product development.

And that’s exactly the path I’ve been navigating for the past three years. Putting together the responsibilities of technology and product leadership, this role demands a fusion of technical expertise and strategic product management. In this article, I’ll share my personal journey as a CTPO, diving deep into the strategies, insights, lessons learned, cases, and key takeaways that have shaped my approach and led to tangible successes.

My Approach to Navigating the CTPO Role

As CTPO, my primary focus is to integrate tech and product vision in harmony across all platforms. It’s a balancing act, ensuring our projects run smoothly today while scaling for tomorrow’s growth. Let me break down some critical aspects of my approach and the solutions we’ve implemented:

Tackling Development Challenges Head-On

Identifying and solving technical roadblocks is critical to keeping development velocity high. Here are a few examples of how I’ve guided our team to success:

Crafted Microservices Architecture: Developed a microservices architecture for each product with a BFF (backend for frontend) API gateway to use across all platforms as needed.

Implemented Digital Ocean Kubernetes: This setup with autoscaling and load balancers helped us manage increased traffic and ensure reliability while keeping costs low in comparison to AWS.

Utilized OPCache and Redis By Pre-Warming Data: By caching frequently accessed data, we improved load management and maintained performance under high demand. Also, this made our sites loading times ~72-84% faster than before.

Transitioned from Third-Party Chat to Custom Solution: Initially, we used a third-party chat service, Talk.js, for user communication on our platform. However, its limitations and growing monthly costs prompted us to develop our own chat system, customized to our specific needs and deeply integrated into our system. This change not only reduced costs but also ensured that all conversations were stored exclusively on our platform, enhancing data security and user privacy.

Integrating Third-Party Solutions: A significant aspect of our development strategy involves integrating third-party solutions with our ATS and job boards. We utilize parsers and integration APIs for seamless job posting and data synchronization, enhancing the functionality and reach of our platforms.

Adopted HTTP3: Implemented HTTP3 to improve website performance and security, ensuring faster and more reliable connections.

Integrated Next.js Advanced Features to Boost Performance

The development team of our outsourced company didn’t initially utilize key features of Next.js, such as Incremental Static Regeneration (ISR) and data preloading with the “link” component. Although I hadn’t worked with Next.js before, I thoroughly reviewed their official documentation and enabled these features. This allowed us to update static content after the initial build without rebuilding the entire site, helping us manage dynamic content efficiently while maintaining the performance benefits of static pages. Enabling these features also enhanced the user experience by preloading data and reducing load times when navigating the site.

Next.js At Maximum

Additionally, I implemented other Next.js optimizations, including:

Webpack Configuration: Fine-tuned the Webpack configuration for better build performance and reduced bundle sizes.

Code Splitting: Applied granular code splitting to ensure that only the necessary code is loaded, reducing initial load times and improving performance.

Dynamic Imports: Leveraged dynamic imports to load components only when needed, enhancing the efficiency and speed of the application.

Script Optimization: Utilized deferred loading of non-critical scripts, ensuring that essential scripts load first and improving overall page load speed.

Lazy Loading: Implemented lazy loading for images and components, which significantly reduces the initial page load time by loading these elements only when they come into the viewport.

These advanced Next.js optimizations have significantly improved the performance, user experience, and scalability of our platforms.

Enhanced Link Prefetching: Utilized link prefetching techniques to further reduce load times and improve user experience by preloading pages that users are likely to visit next.

These are just a few examples of the measures I have been deeply engaged in as CTPO. They are crucial in ensuring that our platform can scale effectively without compromising performance.

Managing Resources and Cost Optimization

I actively manage resources, ensuring that all teams are equipped with the necessary tools and support to meet project deadlines and objectives. Additionally, I control and optimize infrastructure and technical solution expenditures to ensure we maintain cost efficiency.

Building a High-Performance Tech & Product Team

I personally conduct technical interviews together with relevant team members to ensure we hire the most skilled and compatible candidates who align with our company’s vision and culture. Beyond hiring, I focus on team building and communication to foster a collaborative environment. Regular team meetings and one-on-one sessions help in uncovering and maximizing each team member’s potential, ensuring that everyone is working at their best.

Conducting Technical and Market Research

Gathering user feedback, analyzing analytics data, and transforming these insights into feasible tasks is crucial for staying ahead in a competitive market. This approach helps us address user needs and improve our offerings continuously.

Design Sessions, Wireframing, and Prototyping

Organizing design sessions and creating wireframes and prototypes are integral parts of our development process. These activities help visualize and refine ideas before full-scale development, ensuring alignment with user expectations and business goals.

Technology, Infrastructure, and Security Provision

Ensuring robust technology, infrastructure, and security measures are in place is fundamental. This includes writing technical documentation and maintaining high standards of security to protect user data.

Creating and Maintaining Technical Policies

Developing and optimizing technical policies ensures consistency and quality across all projects. These policies guide our development practices and help maintain high standards.

Strategic Planning and Roadmapping

A crucial aspect of my role as both tech and product lead is strategic planning and roadmapping. This involves setting a clear vision for our technology and product development, aligning it with our short and long-term business goals. By developing detailed roadmaps, we ensure that all teams are on the same page and moving in the same direction. This strategic approach helps us prioritize initiatives, allocate resources efficiently, and anticipate potential challenges. Regular reviews and updates to the roadmap allow us to stay agile and responsive to market changes, ensuring that we consistently deliver value to our users and stakeholders.

Generation of User-Centric Features and Their Monetization

The last in this list, but certainly not the least, is the generation of user-centric features and their monetization. This focus is essential for business growth. By deeply understanding user needs and preferences, we create valuable features that not only enhance user experience but also drive revenue. This also includes audience segmentation and developing a monetization strategy tailored for each target audience.

Product Monetization

We continuously gather user feedback and analyze behavioral data to inform our development process. This ensures that the features we introduce are highly relevant and beneficial to our users. Furthermore, we design monetization strategies that align with these features, ensuring they provide value to both the user and the business.

Through this approach, we create a symbiotic relationship between user satisfaction and business success, leading to sustained growth and innovation.

By integrating these diverse responsibilities and innovative solutions, we ensure that our platforms operate efficiently and continue to grow.

Establishing Fair, Data-Driven Processes

Creating efficient, data-driven processes is essential for operational success. As a real example of recent changes at Jobhound, I focused on refining the employer registration flow to enhance user experience and reduce support queries. Initially, the process was cumbersome, involving multiple steps and pop-ups. To improve this, we:

Redesigned the Registration Process: We simplified it into a step-by-step flow, which reduced confusion and significantly improved the overall registration conversion rate and reduced support requests from confused customers.

Analyzed User Drop-Off Points: Our analytics revealed that users were abandoning the registration due to numerous required fields. To address this, we:

Reduced Mandatory Fields: Candidates could add additional information during their first job application, maintaining the integrity of our application process while greatly improving registration conversions.

To further enhance user experience, we developed the “Jobs for You” feature, offering personalized job recommendations based on individual profiles and interests. This feature analyzes user preferences and behaviors, providing tailored job suggestions.

I also meticulously crafted detailed email marketing campaigns for both B2B (employers) and B2C (jobseekers) clients with various triggers. These included a welcome and onboarding series, job alerts, career advice, and interactive content to keep jobseekers engaged and informed, as well as feature promotion, learning path, and engagement emails to help employers optimize their hiring processes.

These are just a few examples of data-driven strategies and personalized communication efforts that have significantly improved user engagement and operational efficiency.

Embracing Agile Methodology

Initially, we were running Scrum as our agile management framework with two-week-long iterations. This approach allowed us to plan our sprints, set clear goals, and deliver incremental value regularly. Each sprint involved detailed planning, daily stand-ups to update our status, and a review at the end of the iteration to assess our progress and plan the next steps.

Agile All The Way

However, with three platforms in production, we found that Scrum’s rigid sprint structure wasn’t as flexible as we needed. To address this, we switched to Kanban, which better suits our ongoing, overlapping project demands. Kanban allows us to manage our workflow more dynamically, accommodating the continuous nature of our tasks across multiple platforms.

Fostering Cross-Functional Collaboration

Promoting extensive collaboration between different developers and departments is essential for driving innovation and maintaining a cohesive work environment. At our ATS under NDA, fostering such collaboration has been crucial. This approach has led to:

Innovative Solutions: Integrating AI functionalities has enhanced our user experience.

A Cohesive Team Environment: Regular cross-functional meetings and collaborative projects ensure alignment and common goal pursuit.

Encouraging teamwork and open communication has been a cornerstone of developing our feature-rich ATS, ensuring it meets the high standards we set for our products.

Despite this shift, we continue to embrace Agile values. We plan our work ahead, maintain daily status updates, and ensure we deliver valuable increments regularly. This hybrid approach of Agile principles with Kanban’s flexibility has optimized our productivity and responsiveness to changing priorities.

Learning the Industry Path And Domain-specific Needs

Merging insights from different sectors has been instrumental in our growth. At TEN.gg, we built a comprehensive platform for Companies Directory in Gaming/Esports, Job Board, and Service Marketplace. We integrated this knowledge with Jobhound and our new ATS. This involved:

Gathering Knowledge: Engaging in discussions with recruiters, HR professionals, and jobseekers to understand industry needs and challenges.

Integrating Personal Experience: Leveraging our team’s diverse backgrounds to enrich our platform’s features and functionalities.

Continuous Learning: I even joined some recruiter courses to fully embrace their vision and understand their training methods.

This continuous learning and adaptation have been crucial in developing products that truly meet the market’s needs.

The Pivotal Team Shift: Outsourcing to In-House Development

Initially, we started with an outsourced development team to quickly get our projects off the ground. However, as we progressed, I decided to transition from outsourcing to building our own distributed product team. This strategic shift resulted in significant performance enhancements and cost savings, driving our projects to new heights.

The Pivotal Team Shift: Performance Boost & Cost Reduction

This decision was driven by several factors:

  1. Consistency & Quality: Our dedicated team ensures a higher level of consistency and quality. Each member is deeply invested in the product’s success and understands our long-term goals.
  2. Motivation & Engagement: By personally interviewing and hiring team members, we ensure they align with our company culture and values, leading to higher motivation and engagement.
  3. Better Communication & Collaboration: An in-house team facilitates more efficient communication and smoother collaboration, essential for innovation and maintaining project momentum.

Transitioning to an in-house team improved our product quality by around 30% and reduced bugs by approximately 25%. We also managed to significantly reduce costs by up to 40%. These improvements were evident in our Jira, burndown chart reports, user feedback, accounting, and internal performance metrics.

ACTIONABLE TAKEAWAYS FROM THE CTPO EXPERIENCE

As CTPO, I’ve learned that balancing cutting-edge technology with user needs is like walking a tightrope—thrilling and demanding in equal measure. It’s a constant dance between pushing boundaries and delivering real value. In this section, I’ll share the most impactful lessons from my journey, revealing the strategies that have kept me grounded and driven real results. We’ll explore how to build high-performing teams, stay ahead of the tech curve, and achieve more with less in a world obsessed with “more.” Get ready to discover practical insights that you can apply to your own path as a technology and product leader.

Key Lessons Learned From The CTPO Experience

 

Continuous Learning: Staying updated with technology trends is crucial, especially in dynamic fields like recruitment and AI. This has enabled us to integrate cutting-edge features into our platforms.

In-House Team Improvement: Building an in-house team has significantly improved our operational efficiency and product quality. Dedicated team members who are aligned with our vision contribute more effectively than an outsourced team.

Team Empowerment: Creating a collaborative culture drives success. Empowering team members to contribute ideas has led to several innovative features, such as the AI-driven matching algorithm in our ATS.

Customer Focus: Aligning technological solutions with user needs is essential. At Jobhound, for instance, redesigning the user flow to be more intuitive significantly improved our user engagement metrics.

Strategic Balance: Effective decision-making requires balancing technical capabilities with product goals. This strategic approach has been key in managing our platforms and ensuring their growth.

Money Doesn’t Define Everything: More expensive doesn’t always mean better, and cheaper isn’t necessarily better either. This applies to hiring, tools, technologies, services, and infrastructure. It’s essential to find a balance that meets our quality and performance needs without overspending or compromising on crucial aspects.

Delegate, But Be Ready to Assist: Finding talent to delegate tasks to is vital, but it’s equally important to support them as they work. Trusting your team is crucial, but be prepared to step in and help when necessary. This ensures tasks are completed correctly and aligns with the product’s needs.

Smaller Team – Better Performance: Maintaining a smaller, more focused team has proven to be highly effective. A compact team ensures better communication, faster decision-making, and a higher level of accountability, leading to improved overall performance and efficiency.

Prioritize Stability Over Speed: Focus on stability and scalability instead of quick fixes. Iterative improvements can lead to more reliable and manageable solutions.

Balance Innovation with Practicality: Adopt new technologies cautiously, ensuring they align with product requirements to avoid technical issues and retain talent.

Enhance Operational Efficiency: Implement solutions that streamline operations and reduce human error, even if the initial cost is high. This approach delivers long-term value.

Maintain Clear Communication: Consistent communication across teams prevents misunderstandings and ensures alignment with the company’s goals.

Stay Adaptable and Flexible: Adapt to changing market conditions and customer needs. Flexibility allows for timely adjustments and continuous improvement.

Strategic balance, continuous learning, and team empowerment are key. Aligning tech with user needs and fostering collaboration drives innovation and efficiency. Success comes from effective resource use, smart decisions, and dedication to innovation.

Preliminary Steps Ahead as Tech & Product Leader

Embracing AI Future

To stay ahead in the competitive landscape, we are actively integrating various AI features to enhance and personalize the user experience for jobseekers and recruiters.

Master AI Now Before It Masters You First

Here are some examples:

Personalization for Job Seekers: Implementing AI algorithms to personalize job recommendations based on user profiles, preferences, and behavior patterns. This includes analyzing browsing history, listed skills, job application history, and location to provide the most relevant job suggestions.

AI Resume Improvement Recommendations: Offering jobseekers AI-powered suggestions to enhance their resumes. This feature will analyze the job seeker’s current resume and provide specific recommendations on improving the layout, highlighting key skills, and tailoring the content to be more appealing to potential employers.

Simplifying Recruiter Work: Utilizing AI to provide candidate suggestions for job openings, summarize applicant resumes by creating concise overviews of key skills and experiences, and auto-sort applicants based on their qualifications and fit for the role.

Deep Search Capabilities: Enhancing search functionalities to allow recruiters to perform more in-depth searches across the talent pool. By leveraging natural language processing (NLP) and machine learning algorithms, recruiters can search using complex queries and receive highly relevant results.

ISO Certification Path

Although we initially considered and implemented many essential security and GDPR measures, we are further establishing our commitment to quality and security by pursuing ISO certification.

ISO Certification - Security, Quality and Door to Enterprise

This involves:

Implementing ISO Standards: Adopting internationally recognized standards for quality management (ISO 9001) and information security management (ISO 27001) to ensure our processes meet the highest standards. This will enhance the reliability and security of our platform, giving users peace of mind.

Audits and Assessments: Conducting thorough internal and external audits to identify areas for improvement and ensure compliance with ISO requirements. This will help in continuously refining our processes.

Continuous Improvement: Establishing a culture of continuous improvement, where regular reviews and updates to our processes are conducted to maintain and enhance quality and security.

Training and Awareness: Providing comprehensive training to our team members on ISO standards and best practices to ensure everyone is aligned with our certification goals.

Opening Doors to Enterprise Clients: Achieving ISO certification not only ensures the security of user data and our entire system but also opens doors to enterprise clients for whom these certifications are critically important. This positions us to engage with larger clients who require the highest levels of quality and security.

By focusing on these next steps, we aim to solidify our position as leaders in the tech and product management space, delivering exceptional value to our users and stakeholders.

By embracing the AI-driven future and committing to ISO certification, we are not only enhancing our platform’s capabilities and security but also positioning ourselves to attract larger enterprise clients. These steps will ensure we continue to lead in innovation, provide top-notch user experiences, and maintain the highest standards of quality and security. Our dedication to these goals will drive our growth and success in the competitive tech landscape.

The Future of the Chief Technology & Product Officer Role: An Inevitable Fusion and Rise

As the digital world continues to evolve, the role as Chief Technology & Product Officer will become even more crucial. The fusion of technology and product management isn’t just a trend—it’s the future. This integration drives innovation, enhances user experiences, and keeps your company competitive.

Imagine leveraging emerging technologies like AI, machine learning, and advanced analytics to create products that are not only cutting-edge but also perfectly aligned with user needs. Your ability to blend technical expertise with a deep understanding of market trends and user behavior will be vital.

As remote work and global collaboration grow, you’ll need to excel in managing distributed teams, ensuring communication and productivity stay high. Building a cohesive and motivated team that adapts quickly to change will be both a challenge and an opportunity.

Looking ahead, your focus will also include sustainability and ethical technology practices. The products you develop should not only meet business goals but also make a positive impact on society and the environment. Imagine creating solutions that improve people’s lives while driving your company’s success

By embracing this inevitable fusion, you can lead transformative growth and innovation, positioning your organization as a leader in the ever-changing digital landscape.

Conclusion

The role of a CTPO is challenging yet rewarding, demanding a blend of technical knowledge, business acumen, and leadership skills. By focusing on continuous improvement and addressing customer needs, we have propelled all three organizations towards success in their respective fields. Our commitment to integrating AI features has enhanced user experience, and our journey towards ISO certification demonstrates our dedication to quality and security, which opens doors to enterprise clients.

Transitioning from outsourced development to a dedicated in-house team has been a critical factor in our success, ensuring higher quality, better communication, and a stronger commitment to our goals. Moreover, our strategic approach to team building and fostering collaboration has maximized individual and collective potential, driving innovation and efficiency.

Feel free to connect with me on LinkedIn to continue the conversation or explore the platforms discussed here – Jobhound and TEN. Together, we can drive innovation and excellence in the ever-evolving tech landscape.

 

 

 

Written By
Rasim Nadzhafov
CTPO, Product/Project Manager, Entrepreneur

Permanent success is only attainable through self-education, flexibility, dynamism, and an insatiable curiosity for new things.

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